Misinformation and disinformation are often confused with one another (and used interchangeably) but it's important to understand the differences between them.
Image credit: Maltego. (n.d.).Misinformation vs disinformation. https://www.maltego.com/blog/infographic-misinformation-and-disinformation/
Manipulating information for political gains is not a new tactic, but it has reached new levels as the internet and social media can rapidly disseminate information to audiences around the world. And this election cycle will be the first one where generative artificial intelligence, that allows people to create fake but realistic-looking text, video and images, will be a major tool for disinformation.
The spread of misinformation and disinformation threatens our democracy and elections integrity. Be a smart voter by verifying information about candidates and issues using the tips and resources in this guide. If you can't determine if information is legitimate and credible, ask a librarian.
Slowing the spread of misleading information is everyone's responsibility. Here are some questions and suggestions to consider:
The SIFT method is an evaluation strategy developed by digital literacy expert, Mike Caulfield, to help determine whether online content can be trusted as a credible, reliable source of information.
The four steps to the SIFT’method are:
It is important to ask whether you know and trust the author, publisher, publication, or website. If not, use the other fact-checking moves that follow to better understand what is being looked at.
Knowing the expertise and agenda of the person who created the source is crucial to our interpretation of the information provided. This will determine its significance and trustworthiness.
If the original source is questionable, find a better source to determine accuracy of claim. Most big, true news stories get covered by multiple major news outlets.
By finding the original source of reporting or the photo in question, you can get a more complete picture of the issue or a research finding that is more accurate. The main aim here is to get to the point where the people doing the writing are the people verifying the facts.
Adapted from Caulfield, M. (2019). SIFT (The Four Moves). HAPGOOD. https://hapgood.us/2019/06/19/sift-the-four-moves/ CC by 4.0 license.
Law enforcement and election officials are warning about election-related scams, including voter registration scams, fake political surveys, bogus donation campaigns, and operatives using AI to impersonate candidates on the phone and on social media.
The National Association of Secretaries of State has advice on how to avoid fraudsters.
Generative artificial intelligence, the technology behind apps like ChatGPT, enables people to create fake, but realistic-looking text, video, and audio well suited for political manipulation.
There are charts that seek to help people understand bias in the media. The one below is created by AllSides using a multi-partisan scientific analysis.
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